Haymarket Strategies

UGARTE CONTENT

Video

The video ad.

If the video doesn't play here, open the video in Google Drive.

Mailer WC9-1

Base Target

Mazariegos contrast on encampments near schools; Ugarte on schools and parks.

Front
Front: Estuardo Mazariegos thinks this is OKAY, over a photo of students walking past a sidewalk encampment. Says he opposes the law keeping encampments away from schools and daycare centers.
Back
Back: Jose Ugarte will protect our schools and parks, with a photo of Ugarte, his wife and daughter, three plan bullets, a QR code and Vote by Nov 3rd.

Mailer WC9-2

Base Target

Endorsements, then community and family.

Front
Front: "We support Jose Ugarte for City Council!" with logos for United Firefighters of Los Angeles City, the LA County Democratic Party, La Opinión, the Los Angeles Sentinel and a photo of Dolores Huerta.
Back
Back: Our community unites for Jose Ugarte, with a family photo, a childhood photo and bio, and a list of endorsers including IBEW 18, UNAC/UHCP, CHIRLA Action Fund and Supervisor Hilda Solis.

Mailer WC9-3

Base Target

Public safety: Mazariegos contrast, then the Ugarte plan.

Front
Front: Estuardo Mazariegos will make us LESS SAFE, over a photo of RVs parked on a street, with three points of the Mazariegos plan: cut the LAPD budget, no officer response to property crimes, allow drug use and encampments near schools.
Back
Back: Safer neighborhoods, real reform. Jose Ugarte with firefighters and his daughter, and his three-point public safety plan. Keeping South LA Safe, vote by November 3rd.

Mailer WC9-8

African American Target

Trusted local endorsers, then housing.

Front
Front: They know South LA, they trust Jose Ugarte. Endorsements from Councilmember Heather Hutt, the Los Angeles Sentinel and the LA County Stentorians.
Back
Back: Jose has a plan for housing in South LA, with a group photo, three housing bullets and an endorser list including Congresswoman Diane Watson (ret.), Senator Steve Bradford (ret.) and several South LA pastors.

Mailer WC9-9

African American Target

Public safety and the Stentorians endorsement.

Front
Front: SAFER NEIGHBORHOODS, a plan to get there, next to a neighborhood watch sign.
Back
Back: Jose Ugarte has a plan to keep our community safe, photographed with the L.A. County Stentorians, four safety plan bullets and endorsements from the Stentorians, United Firefighters, the LA Sentinel and Heather Hutt.

Mailer WC9-13

Base Target

Spanish and English version of WC9-1.

Front
Front: Estuardo Mazariegos piensa que esto está BIEN, with English subtitles, over a photo of students walking past a sidewalk encampment.
Back
Back: Jose Ugarte protegerá nuestras escuelas y parques, bilingual, with the family photo, plan bullets in both languages and a Spanish disclaimer.

Mailer WC9-14

Base Target

Spanish and English version of WC9-2.

Front
Front: "¡Nosotros respaldamos a Jose Ugarte para el Consejo Municipal!" with the same endorser logos and Dolores Huerta, bilingual.
Back
Back: Nuestra comunidad se une por Jose Ugarte, bilingual, with the family photo, bio and endorser lists in both languages.